An article written by Valentine Hoyet and Albin Poingnot from Linky Product

For growing businesses, growth presents both exciting opportunities and daunting challenges. Going from an agile startup to a thriving organization requires strategic changes.

Business and engineering teams have opposing goals: one must go faster to integrate ever more customers, while the other must go slower to improve quality and technically support growth.

Product management practice, a key to successful growth

Effective product management creates numerous benefits for growing businesses. Let's review the most important ones:

Customer focus and user: growing businesses can easily lose sight of their main users in a context of rapid expansion. Product management ensures a sharp focus on customer needs and translates them into product decisions, thus promoting user satisfaction and market fit.

Data-based decision making : In a data-rich environment, effective product management uses analytics to inform product roadmaps, prioritize features, and measure success. This data-based approach minimizes risks and maximizes impact.

Agile adaptation : As markets change, product management promotes agility and adaptability. They anticipate trends, experiment with new features, and iterate quickly, keeping the business ahead of the curve.

Cross-functional collaboration : Product managers become the glue between engineering, design, marketing, and sales, ensuring product alignment and smooth development. This collaborative spirit streamlines processes, brings meaning to all teams, and optimizes resource allocation.

Practical product leadership training to take advantage of product management methods

While most leaders are confident that they have conveyed a clear vision, many teams actually misunderstood the vision of their leaders, or have never really seen that vision. Communicating a clear vision that is understood by everyone in the organization can be a major challenge.

While product management as a practice creates strong benefits, effective and courageous product leadership is required to exploit the practice to its full potential. Creating strong product leadership creates huge benefits that will be exploited by the entire organization:

Strategic vision : A clear and articulated vision is essential for navigating the complexities of growth. Product leadership training gives leaders and directors the tools they need to formulate a compelling vision that inspires and guides teams.

Put leadership At scale : moving from managing a small team to a larger workforce requires different leadership skills. Product leadership training allows leaders to delegate, motivate, and build successful teams.

Effective communication : clear and concise communication is essential to ensure everyone is on the same page. The training enhances communication skills, allowing leaders to effectively disseminate information, foster collaboration, and build trust.

Empowering : growth inevitably leads to change, which can be destabilizing for employees. Leadership training gives leaders and directors the skills and knowledge they need to enable their teams to evolve and achieve the best results while promoting employee buy-in and autonomy.

Want to know more about product management?

Startup Montreal has initiated a partnership as part of the Hypergrowth Academy with Linky Product, a product management consulting and training company, managed by two experienced Product Leaders, Valentine And Albin, who have delivered more than 45 innovations over the course of their careers. Contact them directly!