Maintaining a strong presence — even during peak season
Bessette Créateurs de confort, a family-owned heating, ventilation and air conditioning (HVAC) company based in the Lanaudière region, faced a challenge familiar to many SMEs: maintaining a consistent digital presence despite a demanding operational schedule.
“We were struggling internally to free up enough time to ensure a regular online presence. Like many SMEs, we don’t have a dedicated web marketing resource in-house,” explains Mariko Latendresse, Operations and Marketing Coordinator at Bessette.
With business heavily influenced by seasonality, the team needed a flexible solution capable of ensuring visibility and marketing consistency — without hiring additional staff.
A marketing co-pilot built for field reality
Glowtify, a startup specializing in AI-driven marketing, quickly emerged as the right partner. Its platform enables Bessette to:
- Analyze its brand in depth
- Generate content aligned with its DNA
- Access concrete strategies to drive sales
The hybrid model combines the human expertise of the Glowtify team with a tailored AI platform adapted to Bessette’s operational reality. The approach supports a gradual path toward marketing autonomy through co-creation.
“It’s like having an employee available at all times, specialized in ideation, copywriting and image creation. We simply set the parameters and review the work.”
Greater efficiency, visible results
After 11 months of use, Bessette now benefits from a far more consistent online presence, supported by a clear and cohesive brand image across platforms.
Glowtify has streamlined ideation and copywriting — two previously time-consuming tasks.
“Ideation is much simpler and more enjoyable. Writing has also become significantly easier.”
Results to date:
✅ Significant time savings in ideation and content production
✅ Greater budget predictability and clearer strategic direction
✅ Accelerated brand awareness, without immediate hiring
✅ Consistent publishing of aligned content generating business interactions
The platform’s flexibility also allows the team to use slower periods to plan content ahead of peak seasons.
Over time, Glowtify has become a true virtual marketing co-pilot, accessible to the entire team — without requiring specialized expertise.
Sustaining growth without increasing overhead
Bessette does not plan to hire additional marketing staff. In a context where skilled labor shortages remain a constant challenge in the HVAC sector, the company is choosing to focus its efforts where strategic impact is greatest.
From a marketing perspective, the objective is clear: continue building brand awareness and showcasing innovative solutions with consistency and clarity.
This collaboration demonstrates how a service-based SME can leverage artificial intelligence to modernize its communications — without increasing operational weight or compromising its identity.